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Permen Valentine?

>> Monday, February 18, 2008

The tradition of proferring offerings of love on St. Valentine's Day is well documented. The role of exchanging confections on this day is not. Conversation Hearts, American descendants of British Motto Rocks, have been conveying confectionery messages of affection from the mid-19th century forward. Some folks believe chocolate is the confection of choice because of its aphrodesiac properties. Others reason the Valentine candy phenomenon a just a clever scheme developed by confectioners to promote products in the seasonal lull between Christmas and Easter. No matter what the reason, the end result is lovely and delicious!


The earliest reference we find in American print to fancy packaged Valentine's Day confections is from the 1890s:


"Among the sweetest valentines seen were those designed by the confectioners. Some shown in beautiful glass-covered boxes were heart shape, the foudation being a layer of pale pink cream confectionery, half an inch thick, edged all around with candied rose leaves in clusters to represent tiny roses. inclused in this flowery frame was a smaller heart formed of a solid mass of the rose leaves, and surrounding it were the words, in raised letters, covered with gold leaf, "For my valentine." The box, into which the lovely confection exactly fitted, was of pink satin, the rim around the glass top being covered with a narrow row of finely-plaited pink silk net. In this dainty casket the valentine can be preserved for generations, if so desired, or, if consumed, the case will serve as a charming receptable for jewels. Others, similary designed, were of candied violets, in violet satin boxes. An exquisitely delicate one, that shows the confectioner's art in its hightes development, resembled a delicate bisque piece in coloring and finish. In the centre of a square of lemon-colored cream, bordered with ale green primroses, were two figures, one of a bewitching little girl in a Greenaway gown and a huge hat loaded with white ostrich tips, and the other a boy in a picturesuqe Continental suit, standing before her, cocked hat in hand, in the act of making an elaborate bow. The faces and dresses are wonderfully well done, and every particle of the whole is composed of the very choicest candy. On the right, in gold letters, are the words, "Will you be my valentine?" Their values range from $5 upward, including box, those with the figures being, of course, higher priced than th others and they make a far more sensible gift than gold-plated bonbons at $40 a pound, which are a caprice just now with the ultra fashionables." ---"In Honor of St. Valentine," New York Times, February 4, 1894 (p. 18)

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